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Graphics - Two Sock Lables vs Builders Branding
Sock Lables vs Builders Branding Assignments
Sock Lable Brand Interview Assignment
For an interview assignment for a graphics position in New Zealand I was asked to design two examples of work, my interpretation for two sock labels.
One branded towards 20 something single females, successful in a career or study, single or in a romantic stage couple.
Second sock label was to be branded towards a golf country club.
I got the position at the time.
Sock label for products aimed at single 20 something females. To have a luxury, shiny, sexual, expensive feel, gold, silk, rich colours, sensual lips and exotic brand name, with sensual red, lips moistened with desire.
Sock label for a golf club brand. This would have a traditional feel, conservative yet not stuffy, quality, workmanship, success, solid, victory cups, a scene from the club or its club house mansion and possibly it’s uniform colours.
Modern Construction Company Branding
This was another branding / corporate identity job, this time whilst working at Prontaprint for a full colour logo for a building and construction company that wanted a more modern feel and NOT a typical Joe Blogs the brickie and tabloid reading mates feel.
I come up with something looking like it combined energy and technology with powerful tooling, solid modern looking fonts and strong colour. It had to look solidly built.